Gain higher searchability to increase the number of potential viewers for your product
Use the most appropriate keywords that closely match searches with the intent to buy
Apply persuasive content & visual messaging that turns more browsers into buyers
Rano, the leather product brand we will talk about today, started on Amazon in December 2021. The brand sells multipurpose leather gloves exclusively. The company was young and had just started its business, so it decided to turn to studioAMZ to help it get off the ground.
They faced several problems because they did not have enough time and did not understand how Amazon PPC worked. Consequently, they couldn’t scale their brand to keep up with their significant competitors on the market. The brand’s team implemented automatic ad campaigns. As a result, they could generate some sales volume in the short term but did not generate much movement from it.
We started our analysis by performing deep research when the medical product brand came to us for assistance, which is something we typically do. We analyzed the outcomes that each of the ad campaigns brought for each of the products. Based on that data, we determined the base-seed keywords first. Once we had solid ground, we assembled a sizeable semantic core.
We monitored and tracked the listing’s performance to ensure our seeds received the relevant traffic and maintained relevance.
By adding costs continuously, the conversion rates stayed the same, and advertising became an excellent method of growing the business. We have maintained this growth with our Growth part and remain in control of positions with the help of the Control part; both are components of our unique Amazon campaign structure setup.
The growth part comprises sponsored products and sponsored displays, while the control part solely consists of sponsored products. Sponsored Products is the most complex ad campaign, bringing in 50–70% of all traffic and, if run properly, generating actual conversion rates.
Our unique approach to structuring a PPC campaign for Amazon sellers is well depicted in the graph below.
Amazon SEO (Search Engine Optimization) refers to the process of optimizing product listings on Amazon to improve their visibility in search results. The goal is to enhance product discoverability and increase the likelihood of making sales.
Amazon SEO is crucial because it directly impacts how products are ranked in search results. Higher rankings mean increased visibility, which can lead to more clicks and sales. By optimizing listings with relevant keywords and content, sellers can improve their chances of reaching potential customers.
Amazon keywords are words or phrases that shoppers use to search for products. These keywords should be strategically incorporated into product listings to enhance SEO. Relevant and high-traffic keywords can improve a product’s chances of being displayed in relevant search results.
Amazon is a very competitive place, so sellers need to make sure their items stand out. This can be done easily with A+ Content modules, which used to be called EBC modules.
Amazon marketplace can be challenging for brands, especially when standing out among millions of competitors.
In today’s e-commerce world, where competition is high, brands that want to make the most of their online footprint and boost sales need to stand out on sites like Amazon.
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